What Is Search Engine Optimization - seo?

SEO is an acronym for Search Engine Optimization, and it expresses practices aimed at increasing and increasing the quality of web traffic, through unpaid search results on search engines, and What is known as free search results.

What Is Search Engine Optimization - seo?

Why is SEO important?

Search engine optimization is Google's way of determining which sites to rank highly for each query entered into its search engine.

Without modern SEO, it would be very easy to manipulate search results so that the site with the most links or the most pages - easily generated by software - consistently ranks first.

Search engine optimization is of great importance because it keeps the sites on top of the fair. So that it reduces the rate of processing these results that appear for each existing search.

Hard work and a website that appeals to your visitors correlate with a higher search engine ranking, so if your site meets these criteria, you'll have a better chance of appearing in the results.

Users trust search engines, and achieving the first position in the ranking indicates that your site is compatible with the basics of SEO.

The higher you rank in the results pages, the more traffic and visits to your site will be.

SEO also works to provide a better user experience, which increases the likelihood that visitors will become followers.

How does SEO work 

Search engines like Google and Bing use Web Crawlers android to crawl web pages and move from one site to another. This is in order to collect information about those pages and put them in an index.

Imagine a catalog as a giant library where a librarian can pull out a book (a web page) to help you find exactly what you're looking for.

Then, the algorithms analyze the pages in the index, considering hundreds of ranking factors or signals to determine what page order should appear in search results for a particular word or phrase.

In the library analogy, the librarian reads every book in the library and can tell you exactly which book has answers to your questions.

Our SEO success factors can be considered as proxies for aspects of user experience. It is how search robots evaluate how good a website or web page can give a searcher what they are looking for.

Unlike next-door search ads, you cannot pay search engines to rank higher in search engines. This means that SEO experts should be fully involved.

What are the different types of SEO? 

The SEO industry comes with different types of search engine optimizers. Each type is responsible for a number of search engine optimization rules.

It is important to understand that these subsets of SEO are not a different process, it is just a way to break down a complex process into many smaller operations that are easy to manage.

So, the different types of SEO are:

  1. Technical SEO
  2. On-Page SEO
  3. content SEO
  4. Off-Page SEO
  5. Local Search Engine Optimization
  6. SEO for mobile
  7. E-Commerce SEO

What Is Search Engine Optimization - seo

What are search engine optimization factors? 

Before starting to talk about these factors, you should know that these factors are periodically updated, and their main goal is to provide the content that users of the Google search engine search for.

After taking this into consideration, you will be able to understand the importance and purpose of each of these factors.

  • Keywords Attention

The best way to attract visitors to your site is to write the content they are looking for, by targeting keywords that have a high search rate and low competitiveness.

You can use a lot of tools - free or paid - such as the Google keyword planner which gives you a list of keywords that will help you to rank up your site on Google search pages.

Remember well that the most important thing is to write useful, distinctive content and interest the visitors.

  • On-page SEO

Internal SEO is all about the site itself, i.e. improving site content to appear on Google search pages. Internal SEO can be improved by typing the description of the meta description page and title expressions and adding keywords to the headline.

subtitles and first paragraphs of the text (the first 100 words) are a useful way to top search engines do not forget to name the images in the article and add the alternative text to them with words containing the keyword used in the article.

Page interfacing is also a way of optimizing search engines. Adding links from your site to the same subject page from your site means connecting internally is very important as it increases the duration of visitors staying on your site which helps to increase its rating on search engine pages.

  • Improve website speed

Paying attention to site speed is one of the most important steps in search engine optimization. If your website is slow, no one will care to visit it and will not wait for the page to load.

There is no set appropriate time for a page to finish loading, but most experts say the best time ranges from 2 to 5 seconds depending on the nature of the website.

What do you do to reduce page load time? You can reduce or compress images and reduce the number of fonts. When thinking of buying hosting for your website, try to make the geographic location of the host (server) close to the location of the target category of the website.

  • Building external links

Count building external links from off-page SEO methods, and although Google has announced that it is no longer very important in search engine optimization, it remains an effective method.

The best tip is to get external links to your site from trusted websites that help raise the ranking of your site, unlike suspicious websites that can harm your site's position with search engines and waste all your effort.

  • Use of social networks

Social networks are an effective tool to promote your website. Posting on them helps to introduce people to your site's content as well as increase visits.

Social media platforms and posting methods vary, but it's important to keep posting on platforms that serve your website whether you choose to post on many platforms or just create a Facebook page to promote the content you offer.

  • Attention to content

It is not enough to post and promote multiple SEO-friendly articles on social media platforms. New and professional content should be added periodically and old content renewed such as adding new statistics, correcting information, or linking to articles added to the site.

If you want to increase your site visits and raise its ranking on search results pages, you need to take care of SEO, you can make simple adjustments yourself in SEO on your site.

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